In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, solicit business or request sales or donations and is meant to create loyalty, trust or brand awareness.
So, it is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. These e-mails can be sent to the purchased lead list or current database.
So, the intention of these e-mails is to increase the relationship of business with their current customers or previous customers. Further, it increases customer loyalty and repeats the business.
Why is an effective email marketing strategy so important? An email marketing strategy is part of your overall marketing strategy and business plan. So, it helps you market your products and services with the use of the email channel with the best opportunity of making a profit and reaching your goals.
So, using an effective Email Marketing strategy helps you to retain your customers and grow your business.