What is Email Marketing?

In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, solicit business or request sales or donations and is meant to create loyalty, trust or brand awareness.

So, it is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. These e-mails can be sent to the purchased lead list or current database.

So, the intention of these e-mails is to increase the relationship of business with their current customers or previous customers. Further, it increases customer loyalty and repeats the business.

Want to know the strategy of email marketing?

Why is an effective email marketing strategy so important? An email marketing strategy is part of your overall marketing strategy and business plan. So, it helps you market your products and services with the use of the email channel with the best opportunity of making a profit and reaching your goals.

So, using an effective Email Marketing strategy helps you to retain your customers and grow your business.

Have a look at some strategies you should use while Email Marketing:

• Personalize your messages –  Personalizing messages means that you have to use the customer data for the mail. It leaves a great impression on customers. The best example of personalized emails is Amazon.
•  Segmentation – If you divide your customers into segments then you can send more targeted emails. As per the email marketers, segmentation is at the second place in top initiatives list. This helps you to send the right email to your right customer.
• Mobile-friendly emails – As per the researchers 62% of the people use to check their emails on mobiles. So, it is not a good idea if your email is not mobile-friendly. Sending the mobile-friendly email can increase your ROI amazingly.
• Test copy, design, and button – You should test check every mail with the subject line, text or content, long or short mail, etc. Test checking gives you a practical idea of which is the right mail to send.
• Automate Email campaigns when possible – Trigger-based e-mails are the e-mails that are sent out automatically based on user behavior. This types of emails include welcome e-mail, thank you e-mail and transaction e-mails. These type of e-mails gives better performance than conventional e-mails.